About me – Felix Sandhofer
Flowfactory…different activities and all of them have something in common … flow! Good pictures are results from flow, riding tough lines are only possible with being in flow and totally focused. With Flowfactory on one hand I produce results in flow and on the other hand I help people to get in their own flow.
The photographer
taking pictures since 2002
Background
The Beginning: Late ’90s Exploration
It all began in the late ’90s when, as a bike-addicted teenager, I sought to capture the thrill of our adventures. In 2002, I acquired my first digital camera, a Minolta Dimage7.
University Education in Photography
During university, I enrolled in two photography classes, starting with my digital camera and later using my grandfather’s analog SLR due to my digital camera’s malfunction. This experience taught me the art of manual adjustments.
Outdoor Adventures: Developing a Unique Style
Post-university, my camera became a constant companion during travels and outdoor pursuits. On mountain escapades, I honed my skills in capturing moments in motion, on the go—swiftly and spontaneously.
City Exploration and Street Art Passion
Venturing into urban landscapes, my camera accompanied me on city explorations, where unassuming details of daily life caught my eye. My passion for street art photography persists today, driven by the inner stories it evokes.
Transition to People Photography
Discovering a preference for capturing the emotions of individuals within outdoor settings, I began photographing various events, including weddings of friends. My snapshots showcased authenticity and naturalness, a testament to my evolving style.
Professional Evolution: Quality Improvement
Over the years, my post-production skills and photo quality continually improved. In January 2024, I had the opportunity to capture two networking events, marking a turning point in my photography journey.
Embracing Professional Photography
Recognizing the professional quality in my work, I decided to pursue photography professionally. Now specializing in event photography, I work solo or as part of a team, tailoring my approach to the event’s scale and client requirements.
Diving into Portraiture
In addition to event photography, I’ve delved into portrait photography, merging my love for authentic snapshots with this evolving facet of my craft.